Uma Musume pairs characters with motifs from all 47 Japanese prefectures for a nationwide Animate campaign
Animate announced on September 7 that products matching Uma Musume designs with regional motifs from all 47 Japanese prefectures will launch September 26. Badges, acrylic figures, eco bags and sports towels form the range. Animate stores across Japan and its online shop will run a fair through October 25, awarding one of five random postcards for each qualifying ¥1,100 purchase or reservation deposit and adding prefecture-specific shelf displays in physical stores.
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