Foxtel Media becomes DAZN Media+ and plans a six-million-fan advertising graph for 2027
Foxtel announced the DAZN Media+ identity at its 2027 Upfront presentation. The unit plans to combine first-party data from six million sports fans in a Sports Audience Graph, use AudienceProject for independent cross-media measurement and add SureVision stadium inventory; an AI sales agent is also planned for 2027. The presentation does not prove delivery, accuracy, advertiser adoption or campaign results.
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