Original Stormtrooper leans on off-duty humor and prop asymmetry for UK licensing
Golden Goose managing director Adam Bass says the brand differentiates itself from Star Wars through non-canon “day off” humor, faithful reproduction of the armor's asymmetry and an older collector audience. The interview describes strategy and desired evergreen categories, not a newly signed licensee, product or Lucasfilm position; its rights discussion is limited to the United Kingdom.
Read this story →