Screenvision and CMX add nine IPIC cinemas and move the preshow's end to published showtime
Boxoffice Pro reported September 16 that Screenvision and CMX extended their agreement through April 20, 2031 and added nine IPIC sites with 73 screens. The revised format across the circuit includes a preshow that ends at the published showtime plus exclusive premium ad placements. The parties did not disclose financial terms or a site-by-site rollout. Ending the preshow at the listed time does not by itself establish when trailers end or the feature begins at every screening.
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