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National Gallery cites Hololive VTuber Juufuutei Raden as a model for younger global audiences

Licensing executive Amy Horlacher says the program is increasingly important for revenue and audience growth and points to work involving COVER Corporation, IP Mixer and Hololive VTuber Juufuutei Raden as a way to reach younger international audiences. The interview gives no new agreement, revenue figure, product or measured result.

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