StoryToys grows 43% as Everplay shifts 65% of development spending to owned IP
Everplay reported first-half revenue of £66.9 million, down 8%, and adjusted EBITDA of £9.2 million. StoryToys revenue rose 43% to £15.9 million and active subscribers rose 22% to 408,000. Capitalized development spending reached £16.4 million, with 65% directed to Everplay-owned IP; the figures are company-reported.
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