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OFFICIAL

Brainchild Entertainment launches with $100 million to build children’s franchises across video, games and live events

Integrated Media Company committed $100 million to Brainchild, founded by Michael Carroll and Fletcher Williams with content lead Adina Pitt and platform lead Tara Day. Its model starts with research-led children’s intellectual property and expands it across video, consumer products, gaming, publishing and live experiences. No first character, acquisition, production slate, distributor or release date has been named.

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