Mattel says the Masters of the Universe film starts a more selective phase of franchise licensing
Kelly told License Global on September 11 that Mattel is treating the Masters of the Universe film as the start of a new franchise phase involving collectibles and publishing. She described a strategy of fewer but larger licensing opportunities, closer links between physical and digital experiences and growth plans for Hot Wheels and UNO in the Middle East; she announced no new licensee, product or release window.
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