Minecraft consumer-products director positions Dungeons II for toys, collectibles, apparel and role play
Microsoft consumer-products director Shabnam Elmi told License Global that Dungeons II's new mobs, biomes and adventures create licensing opportunities across toys, collectibles, apparel, role play and promotions. She said Minecraft works with more than 250 active licensees and will seek partners at Brand Licensing Europe in those and other categories. The interview announces a strategy, not a newly signed partner, product line or release schedule.
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