Stonemaier calculates the real cost of tabletop crowdfunding ads
The report says Jamey Stegmaier disclosed spending about $90,000 on advertising across recent crowdfunding campaigns. It reports that one campaign's final advertising dollar returned roughly one dollar in attributable pledges, illustrating sharply diminishing marginal returns. Stegmaier also relayed a peer publisher's view that paid acquisition can become loss-making once fulfilment and product costs are counted. The figures are publisher-specific disclosures summarized by a specialist outlet, not an industry benchmark, audited study or guarantee of performance on another campaign.
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