YouTube reportedly offers about 15 creators up to US$10 million to keep videos away from Netflix
The Ankler reports, citing multiple unnamed sources, that YouTube is offering exclusivity windows to roughly 15 creators, with packages starting in the low seven figures and reaching about US$10 million. Sources also describe possible loss of Brandcast exposure, billboards or preferred advertising opportunities for creators who take work elsewhere. YouTube declined to comment; no signed agreement, exact named-creator terms or formal retaliation policy is confirmed.
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